Compuclinic, a brand inspired by world-famous carbonated soft drink brand, Coca-Cola. You may laugh & ask, “how do the two brands relate?” Back in 2009, a very young aspiring nerd identified the need for trustworthy, reliable, cost-effective IT consultancy services in South Africa. The objective was to market these services to organizations in the medical space & to assist entrepreneurs with solutions that would allow their small business to catapult into medium to large businesses with the use of technology.
In researching brands, nerd boy read an article about the power behind the brand, Coca-Cola. With its strong repetitive “C” sound in its name that is impossible to forget, eye-catching red colour pallette, wavy typography & fun-looking logo, Coca-cola built trust and loyalty around its brand with people all over the world.
Inspired by Coca-Cola, Compuclinic was conceived with similar brand traits to that of Coca-Cola, the Compuclinic brand shares a similar trusting, memorable effect on all the lives that the organization has a positive impact on